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OFFICIAL STATISTICS

 

Torbay - Official Tourism Statistics

Trend from 2010 - 2014

Key % Growth Over Last 5 Years

 

 

Official Statistics 2010

Summary

2010 data

County Summary

 

Official Statistics 2011 - 2014

 

Torbay 2011

Torbay 2012

Torbay 2013

Torbay 2014

Summary

 

County Summary

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2013 - The Year in context

2013 - TORBAY

 

Torbay - U.K.

Year

Trips

Year on year change

Nights

Year on year change

Spend

Year on year change

2005 1,421,000   6,090,000   £304,551,000  
2006 997,000 -30% 3,825,000 -37% £198,846,000 -35%
2007 1,192,000 20% 4,782,000 25% £290,332,000 46%
2008 1,028,000 -14% 3,845,000 -20% £236,634,000 -18%
2009 1,107,000 8% 4,350,000 13% £258,462,000 9%
2010 967,000 -13% 3,881,000 -11% £220,433,000 -15%
2011 992,000 3% 3,818,000 -2% £218,577,000 -1%
2012 997,000 1% 3,679,000 -4% £250,699,000 15%
2013 1,027,000 3% 3,685,000 0% £256,478,000 2%
3 year rolling average 1,005,333   3,727,333   £241,918,000  

OVERSEAS

Year

Trips

Year on year change

Nights

Year on year change

Spend

Year on year change

2005 105,300   824,300   £39,973,000  
2006 102,600 -3% 714,600 -13% £33,144,000 -17%
2007 104,200 2% 585,300 -18% £31,773,000 -4%
2008 101,100 -3% 788,100 35% £40,594,000 28%
2009 87,600 -13% 591,600 -25% £35,617,000 -12%
2010 94,500 8% 597,900 1% £35,941,000 1%
2011 82,000 -13% 609,400 2% £35,456,000 -1%
2012 97,800 19% 645,900 6% £45,233,000 28%
2013 112,200 15% 728,200 13% £49,548,000 10%
3 year rolling average 97,333   661,167   £43,412,333  

DAY VISTS

Year

Trips

Year on year change

Spend

Year on year change

   
2005 2,189,000   £91,651,000      
2006 2,301,000 5% £97,720,000 7%    
2007 2,329,000 1% £101,489,000 4%    
2008 2,317,000 -1% £105,948,000 4%    
2009 2,501,000 8% £110,579,000 4%    
2010 2,537,000 1% £120,873,000 9%    
2011 3,375,000 33% £110,680,000 -8% METHODOLOGY CHANGE IN THIS YEAR - NOT COMPARABLE WITH PREVIOUS YEARS
2012 3,761,000 11% £122,463,000 11%    
2013 3,589,000 -5% £128,359,000 5%    
3 year rolling average 3,575,000   £120,500,667      



KEY POINTS SUMMARY

 

NOTES

TOTAL VALUE OF TOURISM £444,761,000 Staying plus day visitor spend plus other tourism related spend
TOTAL EMPLOYMENT (ACTUAL) 12,657 Estimated actual jobs regardless of whether full or part time.
DIRECT EMPLOYMENT (ACTUAL) 9,600  
INDIRECT/INDUCED EMPLOYMENT (ACTUAL) 3,057  
TOTAL EMPLOYMENT (FTE's) 9,234 Full time equivalent jobs
DIRECT EMPLOYMENT (FTE's) 6,552  
INDIRECT/INDUCED EMPLOYMENT (FTE's) 2,682  
% OF ALL EMPLOYMENT 22% Tourism employment as a % of all employment in area.
ESTIMATED GVA £320,734,000 Gross Value Added - Gross value added is the difference between output and intermediate consumption for any given sector/industry. That is the difference between the value of goods and services produced and the cost of raw materials and other inputs which are used up in production.
TOTAL TOURISM SUPPORTED BUSINESS TURNOVER £585,341,000 Business turnover arises as a result of tourist spending, from the purchase of supplies and services locally by businesses in receipt of visitor spending and as a result of the spending of wages in businesses by employees whose jobs are directly or indirectly supported by tourism spending.



UK STAYING VISITORS

Average nights per trip 3.59
Average spend per trip £249.74
Average spend per night £69.60

OVERSEAS STAYING VISITORS

Average nights per trip 6.49
Average spend per trip £441.60
Average spend per night £68.04

DAY VISITS

Average spend per trip £35.76

Download the full statistics spreadsheet

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