Official Holiday Guide 2016

 

The ERTC invests in professionally managed national media campaign proactively promoting the official English Riviera Holiday Guide to drive up requests. We continue to see a large number of guides being requested and 80,000 copies have been produced for 2016.

Recent Marketing Evaluation Research findings highlight that £8.4 million was generated in accommodation bookings for our Promotional Partners as a result of the 2014 Guide. The Return on Investment for the official Destination Guide, managed by the ERTC has increased from £34 in 2011 to £58 in 2014.

Over half of the respondents claimed that they used the Guide to plan what they wished to see and do during their visit and 82% of guide requesters stated that it contained all the information that they were looking for.

Over 300 local tourism businesses now work with the ERTC as Promotional Partners and feature in the official English Riviera Holiday Guide.

 

Download Guide

 


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