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About Us

The key objective of the English Riviera Tourism Company is to unite the Torbay Tourism Industry through the development and delivery of effective joint promotions and collaborative destination marketing to grow the value and volume of tourism all year round.

The English Riviera Tourism Company is private sector led and has been established as a private/public partnership commissioned by Torbay Council until 2016 to be guardian of the English Riviera brand and to lead on the destination marketing of the resort.

In addition the English Riviera Tourism Company is responsible for operating the Visitor Information Service.

The English Riviera Tourism Company is reliant on support from the private sector in terms of advertising support to help deliver the many different marketing campaigns that the company leads on.  Advertisers are called Promotional Partners and over 300 local tourism businesses now support the English Riviera Tourism Company. As a result we have been able to double the amount of money spent on promoting the resort compared to what has been spent in previous years.

Another key responsibility of the English Riviera Tourism Company is to work with key partners to deliver the Turning the Tide for Tourism Strategy. Key partners include:

  • Torbay Council
  • Torbay Town Centre Company
  • Torbay Coast and Countryside Trust
  • English Riviera Attractions Partnership

Tourism is vitally important to Torbay with official statistics for 2010 confirming the following:

  • Tourism is worth £450 million to the Torbay economy
  • 13,000 full time jobs are provided by tourism
  • 21% of the total population for Torbay are employed in tourism

By working with the English Riviera Tourism Company as a Promotional Partner your business can benefit from being part of ‘Team English Riviera’ and help to ‘Turn the Tide for Tourism in Torbay.’

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Phone: 01803 296296

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